Thai Models

Archive for April, 2011

After a successful launch in the US last fall, adidas Originals will extend the product distribution for new footwear concept MEGA in 2011, offering the holistic tech-lifestyle footwear collection globally. MEGA will consist of fresh sneaker models featuring two of the most iconic adidas technologies – “Torsion” and “Soft Cell” – amplified for modern street style. Into its second season, MEGA will offer eight different models, both hi-top and lo-top versions, in a variety of colourways and, for the first time, also including styles for women and kids.

Embracing its iconic sportswear street label, adidas Originals draws on its rich heritage in sport and ground-breaking technologies. Both “Torsion” and “Soft Cell” have roots in former athletic footwear. Taking inspiration from these functional technologies, the adidas Originals MEGA concept super-sizes these iconic elements, and fused with contemporary design, transforms the shoe from functional gear to street lifestyle. The adidas Originals MEGA concept is the answer to today’s consumers who want athletic footwear with street wear appeal without necessarily going out for a run.

This Spring/Summer 2011, the Mega Soft Cell technology will be refurbished as the Mega Soft Cell Lite. It offers all the comfort and cushion that can be found in any Soft Cell shoe, but in this makeover, the Soft Cell becomes an exposed feature, resulting in a lighter-weight shoe and a whole new outlook. Key styles for this season include the Mega Soft Cell RL (RL = Run Lite) featuring this new Soft Cell update, and the Mega Soft Cell RH (RH = Run Heel) takes a technology introduced in Fall/Winter 2010 with the Mega Soft Cell RF (RF = Run Full), to give maximum heel comfort but a more traditional forefoot look.

The adidas Originals Spring/Summer 2011 MEGA collection is going to become an integral part of the overall adidas Originals collection and available from mid March 2011 onwards, price from 3,990 – 4,590 Baht, at adidas Originals Concept store: Siam Center, 1st floor, Atrium 1 Zone, Tel 02-658-1733, Central World, 1st floor, Tel 02-613-1490, adidas Originals Shop at Future Park Rangsit, Tel 02-958-5329 and Central Pinklao Tel 02-882-6058

MEGA Global launch

MEGA Global launch

Lingerie and Sportswear Pavilions in BIFF&BIL 2011

Apr 19, 2011 Author: Bibbi | Filed under: Fashion, Holidays, News

In keeping with its refreshed look, the over two-decade mega fashion event in Thailand, the Bangkok International Fashion Fair and the Bangkok International Leather Fair, will be introducing two new pavilions dedicated solely to lingerie and sportswear within its ‘Apparels Fair’ this year.

With 36 exhibitors in the Sportswear Pavilion, overseas buyers and fashion professionals will be able to get a preview of the Spring/Summer 2012 sportswear collections from leading local manufacturers such as Hi-Tech Apparel Co., Ltd., Hong Seng Knitting Co., Ltd., Liberty Garment Co., Ltd., Nan Yang Garment Co.., Ltd., Nice Group Holding Corp., Ltd., Oriental Garment Co., Ltd., Thong Thai Textile Co., Ltd. and VT Garment Co., Ltd.

Thai sportswear manufacturers are now using some of the latest technology in both production and fabrics such as ‘ultra sonic’ and ‘welding‘ manufacturing techniques and functional fabrics that provide UV protection and good ventilation. As a result, they have gained international recognition and trust from several European league football teams from the UK, Italy and Spain as well as the J League of Japan to produce their official shorts and jerseys. Production of sportswear has great growth potential as it is categorized as a technical product, requiring specialized know-how.

Meanwhile, the Lingerie Pavilion will add a considerable dose of glamour and ‘sexiness’ to BIFF&BIL 2011. Consisting of 30 exhibitors, visitors to the Pavilion will have the opportunity to see not only licensed men’s and women’s products of international brands, but also inspiring lingerie and sleepwear designs of homegrown brands such as Annebra, BSC, Jintana, J Press, Kullastri, Kyra, Sabina and 3 Angels, to name but a few.

BIFF&BILL 2011 is being co-organized by Thailand’s Department of Export Promotion (DEP) and the National Federation of Thai Textile Industries (NFTTI) at Challenger Hall 2 – 3, IMPACT Muang Thong Thani during 20 – 24 April 2011. The fashion extravaganza this year is being held in a ‘fair-in-fair’ concept focusing on six product categories namely, Textiles, Apparels, Leather goods, Fashion Accessories, Designers, and Machinery.

Other highlights at BIFF&BIL 2011 include a Japan Pavilion and Tex Trend (T3) in the Textile Fair, the Designers’ Room in the Designers’ Fair and a Muslima Fashion Mini Exhibition in the Apparels Fair. There will also be 35 sensational fashion shows, consisting of 1,200 outfits from the Spring/Summer 2012 collections of Thai and ASEAN young and established designers along with several forums on topics such as “Cool Mode”, “Global Trends”, and “An Opportunity to Capture Muslim Fashion”, “Fashion & Textile Trend”, and an informative display on the Source ASEAN Full Service Alliance (SAFSA), a commercial project initiated by the ASEAN textile industries under the ASEAN Federation of Textile Industries (AFTEX), which integrates the customer with the supplier.

Sportswear 2011

Sportswear 2011

Asia Fashion Exchange 2011

Apr 19, 2011 Author: Bibbi | Filed under: Fashion, News
AFX joins forces with xinmsn to identify four top online scribes from Asia in theAFX Top Fashion Bloggers Competition!
Asia’s premier fashion event, the Asia Fashion Exchange (AFX) is launching a contest to select four top bloggers – one each from Singapore, Malaysia, Indonesia and Thailand.
The winners of the AFX Top Fashion Bloggers Competition will be selected for their eloquence, insight and originality in expressing on their blogs why they want to be a part of AFX. Each will win the latest Debonair ring by Lee Hwa Jewellery as well as an all-access pass to the Asia Fashion Exchange, which takes place from May 11 to 22 in Singapore. On top of those prizes, the winning bloggers from Malaysia, Indonesia and Thailand will be flown in on Singapore Airlines and enjoy a four-night stay at the Fairmont Hotel in Singapore.

The winning Singapore blogger will also be appointed in-house resident blogger for xinmsn Lifestyle for a period of six months. xinmsn is Singapore’s top digital platform with more than four million unique viewers.

AFX made its debut in 2010 as a unified platform involving the private sector and the government, namely the Singapore Tourism Board, Spring Singapore and IE Singapore; together with the Textile and Fashion Federation of Singapore, to promote Singapore as a fashion hub covering all aspects of the industry, from consumption to trade exchange and business collaborations, as well as talent development and education.

AFX comprises four pillars:
  • Blueprint, a trade show which brings the world’s buyers and design talents to Singapore to do business in Asia. There is also a retail component, called Emporium
  • Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals
  • Audi Fashion Festival, a showcase of world-class collections by top international designers and labels
  • Star Creation, a fashion design competition to spot budding talent

To qualify, the bloggers must be 18 years and above and have a blogging track record of at least six months. Winners will enjoy exclusive access to blog about all AFX platforms, including special interview sessions with designers and fashion celebrities.

Toh Li Lin, Editor of xinmsn Lifestyle says: “The AFX Top Fashion Bloggers Competition is a great opportunity for us to work with our loyal readers, getting them behind the scenes of one of the most talked about fashion event of the year. Our readers can also look forward to a rich multimedia coverage of the AFX this year on xinmsn with a spectacular array of photos and videos of backstage happenings and catwalk shows”.

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