AFX joins forces with xinmsn to identify four top online scribes from Asia in theAFX Top Fashion Bloggers Competition!
Asia’s premier fashion event, the Asia Fashion Exchange (AFX) is launching a contest to select four top bloggers – one each from Singapore, Malaysia, Indonesia and Thailand.
The winners of the AFX Top Fashion Bloggers Competition will be selected for their eloquence, insight and originality in expressing on their blogs why they want to be a part of AFX. Each will win the latest Debonair ring by Lee Hwa Jewellery as well as an all-access pass to the Asia Fashion Exchange, which takes place from May 11 to 22 in Singapore. On top of those prizes, the winning bloggers from Malaysia, Indonesia and Thailand will be flown in on Singapore Airlines and enjoy a four-night stay at the Fairmont Hotel in Singapore.

The winning Singapore blogger will also be appointed in-house resident blogger for xinmsn Lifestyle for a period of six months. xinmsn is Singapore’s top digital platform with more than four million unique viewers.

AFX made its debut in 2010 as a unified platform involving the private sector and the government, namely the Singapore Tourism Board, Spring Singapore and IE Singapore; together with the Textile and Fashion Federation of Singapore, to promote Singapore as a fashion hub covering all aspects of the industry, from consumption to trade exchange and business collaborations, as well as talent development and education.

AFX comprises four pillars:
  • Blueprint, a trade show which brings the world’s buyers and design talents to Singapore to do business in Asia. There is also a retail component, called Emporium
  • Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals
  • Audi Fashion Festival, a showcase of world-class collections by top international designers and labels
  • Star Creation, a fashion design competition to spot budding talent

To qualify, the bloggers must be 18 years and above and have a blogging track record of at least six months. Winners will enjoy exclusive access to blog about all AFX platforms, including special interview sessions with designers and fashion celebrities.

Toh Li Lin, Editor of xinmsn Lifestyle says: “The AFX Top Fashion Bloggers Competition is a great opportunity for us to work with our loyal readers, getting them behind the scenes of one of the most talked about fashion event of the year. Our readers can also look forward to a rich multimedia coverage of the AFX this year on xinmsn with a spectacular array of photos and videos of backstage happenings and catwalk shows”.

Asia's Best Fashion

Asia's Best Fashion