Nine West, American renowned brand kicks off the festivity with announcing the new marketing campaign called “ShoelaborationsTM” in Spring 2011, compliments of emerging French designer Sophie Theallet, in conjunction with Nine West’s Creative Director Fred Allard. The capsule collection, “Sophie Theallet for Nine West” is a stylish parade of shoes, bags and jewelry envisioned with Sophie’s signature French couture characteristic. The inspiration comes from both Sophie’s homes—her native Paris and her current city, New York. Known for her design aesthetic of sweet, feminine details, Sophie brings her mix of French and American culture to the capsule collection that tells the story of Sophie Theallet from Paris Takes a Trip to New York City. The special collection is now available at Nine West Shop at Siam Discovery or Nine West counters at Central Chidlom, Siam Paragon and the Emporium.

shoe spring 2011

shoe spring 2011